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Rogers Now Reseller for Yodle in Canada
Yodle announced this morning that it had entered into an exclusive deal with Rogers in Canada. Rogers will sell Yodle’s marketing products/services to Canadian SMBs. That sets up direct competition...
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ReachLocal FY 2011: $375M, 19K Advertisers
ReachLocal announced Q4 and full-year 2011 revenues. The numbers appear to be improving across the board; however advertiser retention isn’t reported. International revenues saw the largest growth on a...
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Twitter & Amex Lure SMBs with $100 Credit
In December Twitter launched self-service advertising. At the time it appeared that there was a $5K monthly minimum. Effectively that would have locked out most true small-business advertisers, who...
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Mobile App Builder and SMB Commerce Tool App Express Launches @SXSW
SMB mobile app builder App Express launched yesterday at SXSW. Together with AppStack and ShoutEm, App Express offers a simple way for SMBs to create mobile apps for themselves. Traffic was...
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vSplash BuzzBoard Turns SMB Presence Data into Useful Local Sales Tool
There are a number of companies that capture data about SMBs online: reviews and reputation, visibility, social media mentions and so on. Usually these tools and services are sold directly or...
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Report: Groupon Sales Force Under Increasing Strain
Groupon has three major assets: scale, its brand and its sales force. At one point nearly 50% of Groupon’s headcount were salespeople, now it’s about 45%. The morale and longevity of salespeople are...
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Local Corp Takes Aim at Competitors with SMB-Focused ‘Launch’ Product
Local Corporation is introducing a comprehensive SMB digital marketing package called “Launch by Local.” Its two hallmarks are breadth and reasonable cost. It seeks to be comprehensive, while monthly...
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Troika: Meet the New US Directory Industry
Here’s a snapshot of the tier-one YP publishers in the US now: Revenues: $3.1 in revenue in 2011 and projected $2.8 billion in FY 2012 Salespeople: 3,100 Advertisers: 700,000 Status: public Revenues:...
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CityGrid Lays Off 15% of Workforce, Moves to CPA Pricing Model
I spoke this morning with CityGrid CEO (and former Seamless founder) Jason Finger. He told me that CityGrid would be cutting about 15% of its staff. Most of those reductions would be in personnel who...
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Facebook Simplifies ‘Get More Page Likes’ Unit for SMBs
After a few false starts Facebook is once again tackling local — right now on the SMB side. Its earlier “Promoted Posts” unit was a simple way for SMBs to turn their existing posts into ads with little...
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Amazing Google-SMB Sales Call Showcased in The Internship
I was invited to attend a screening of the forthcoming film The Internship, which is set almost entirely on the Google campus (though it was mostly filmed at Georgia Tech). In the film’s third act,...
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ReachLocal’s Audacious ClubLocal Expands to San Francisco Market
ReachLocal’s home services business unit ClubLocal is formally expanding into its second market: San Francisco. Its first market was Dallas. More cities are “coming soon.” (I wrote about ClubLocal...
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What Are ReachLocal’s Churn Numbers?
One of the key metrics that ReachLocal doesn’t disclose is advertiser retention or its opposite: advertiser churn. Yelp also doesn’t disclose this number. I suspect ReachLocal’s churn numbers are...
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Yelp Could Solve Many Problems By Emphasizing Transactions
Yelp has done a number of high profile deals recently. Earlier this year Yahoo announced it was integrating Yelp content into its local results. More recently Yelp and YP unveiled a partnership, which...
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Facebook: No SMB Resellers (for Now)
StreetFight published an interview with Facebook’s Dan Levy who oversees SMB programs. The thrust of the interview focuses on the declining organic reach of Pages. It has been controversial and some...
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Microsoft’s ‘Bing’ Local-Reseller Opportunity
During the past couple of days at the LSA conference in Southern California I saw two essentially competing presentations by Google and Bing. In a broad sense they were both pitches to local publishers...
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Facebook Launches Summer Tour to Educate, Hear from SMBs
You’ve heard the numbers: 25 million SMBs have Pages on Facebook. A majority of Facebook’s million advertisers are SMBs. Clearly the company has a major opportunity in these numbers. The question is:...
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How Is Facebook Thinking about SMB Targeting, Segmentation?
Facebook launched its SMB roadshow in New York today: Facebook Fit. The company also announced that, globally, it had 30 million small business Pages (Business Pages) on the site. That’s up from 25...
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Details from the Yodle S-1 Filing: 45K Customers, $162M in 2013 Revs
Yodle filed its S-1 yesterday for a roughly $75 million IPO. Below are some excerpts: Yodle had $161.8 million in revenue in 2013, up from $132.3 million in 2012 Q1 2014 revenue was $45.7 million up...
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Google AdWords Express App Aims to Boost SMB Self-Service
Google has introduced an app to help SMBs or anyone using AdWords Express to manage their campaigns on mobile devices. Ironically there’s no app yet for the main AdWords product. The AdWord Express app...
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